Andaz, a luxury boutique hotel by the Hyatt Group brings a kaleidoscope of culture and refined staying experience for the people of India. As a concept project, the Hotel encourages their guests to express their own sense of style.
The task at the 5by7 studio was to create a unique corporate gift for prospective wedding clients who visited the hotel. To retain the playful theme of the hotel, a line of Indian wedding inspired luggage tags were created.
Personalized business gifts in the hospitality industry should bear a close connection with the guests for a lasting association. So the luggage tags were designed as bright, fun and funky illustrations of a bride and groom on their wedding day to capture the client’s attention.
The ‘Andaz Luggage Tag’ collection had a pop color packaging to be in line with the bright hues often used at Indian weddings. This innovative and whimsical gift was an ideal custom product that appealed most to young customers.
Being a well-known hotel in the hospitality industry, these small welcome gifts were widely appreciated by prospective clients as a symbol to mark the coming festivities.